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designboom: NEOM unveils its latest sustainable tourism hub, LEYJA, in saudi arabia

Reinforcing Saudi Vision 2030’s drive for a stronger, more sustainable tourism industry, NEOM has just announced the development of Leyja, its latest ecotourism destination.

Lea Zeitoun | October 2023

Unfolding from the Gulf of the Aqaba coast, it winds inland to form a natural valley carved between 400 meter-high mountains that have been crafted over centuries by nature and water. Aligned with NEOM’s overarching strategy, 95% of Leyja’s expansive landscape will be designated as a nature reserve, blending innovative ecological design with construction techniques that integrate with the environment.

Once developed, it will curate refined experiences, including fine dining by world-renowned chefs, wellness facilities, and rooftop infinity-style pools across its three hospitality properties. Guided wadi walks, hiking trails, mountain biking, and climbing will also immerse those seeking adventure amid the valley’s dramatic mountain landscapes.

Hospitality experiences tucked within the mountain’s valleys

Leyja represents a strategic step in the kingdom’s commitment to diversifying its destinations. A trio of hotels, conceptualized by world-leading architects, define the development’s hospitality offering in NEOM. Comprising a total of 120 boutique rooms and suites distributed evenly across the properties, each hotel is purposefully crafted to harmonize with its surroundings while ensuring sustainability and delivering distinct guest experiences.

The first property caters to the adventurous, its deconstructed design ascending the wadi walls like a staircase, leaving minimal impact on the natural terrain. Its location, folded into the cliff top and valley sides, lends itself to those seeking rock climbing and other high-octane experiences in the surrounding area. The second property, positioned at the heart of the wadi’s largest oasis, rises from the rock. Serving as a gateway to exploration, a sculptural staircase leads to panoramic views of the valley. The third emerges as an immersive wellness retreat adorned with a high-tech, reflective facade mirroring the natural beauty around it, allowing the wadi’s to seemingly flow through its center.